From Vision to Reality:

Turning Ideas into Success Stories

Wadoneo is a holding company founded by serial entrepreneur Markus Haefeli. Our diverse portfolio of ventures covers various industries, including food & beverage, real estate, and mobility. As a holding company, we provide strategic guidance and operational support to our ventures, helping them thrive and succeed. Our goal is to empower entrepreneurs to achieve their visions and make a positive impact on the world.

Markus Haefeli - Serial entrepreneur at heart


Markus Haefeli is a seasoned entrepreneur and investor with a passion for nurturing innovative ideas and talented people. As the founder of WadoNeo, a holding company that supports and empowers startups and established businesses, he is committed to building successful ventures across industries like food & beverage, real estate, and mobility. Markus's entrepreneurial journey began 2002 when he founded autociel.ch, a disruptive car company. Since then, he has founded and successfully managed several companies in the investment, CO2, and insurance industries, accumulating a wealth of expertise and knowledge. Markus is an active participant in various industry organizations and networks, leveraging his experience to support and guide budding entrepreneurs. When he's not working, he enjoys spending time with his family and beloved dogs, exploring the world and recharging his energy in nature.

Explore our ventures

Discover our diverse ventures in food & beverage, real estate, and mobility. Each represents a unique opportunity for growth and success, built upon our commitment to innovation and excellence. Whether you're an entrepreneur, investor, or simply curious, we invite you to explore our ventures and see what sets them apart.
autociel
myswissinsurance
CO2BĂ–RSE
Protectimmo
kefinova
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